Gender Roles An Individual s Appearance - 915 Words

In order for us to describe an individual’s appearance, there is usually a symbolic framework that defines each one of us, whether a certain individual is a male or female. Biology plays a huge part that also helps us distinguished our sex from the moment we are born due to our primary sex characteristics. However, we learned our genders and the roles that come with it through out our life. From the moment we learn to speak and walk and developed our learning skills, we acquire learning behaviors where our genders are expected to behaviors, traits and characteristics. Gender roles are learned and influenced from our family, friends, society and even the media. However, our gender plays a huge role in our everyday life. There are rules and standards that we learn through out our life. There are gender differences that our society expects from each one of our gender’s behaviors. For example, our society expects men be masculine. Having a masculine gender also means having a masculine behavior or physical character. Having a masculine behavior means, men are not expected to cry or show a weak emotions and men are expected to have a larger muscles, short hair, blue clothing are examples of physical outlook that easily defines a men’s gender. However, our society expects women to behave with a more feminine character. From childhood, girls are encouraged to play with dolls, dress up and play with kitchen toys. Additionally, girls are also expected to have a feminine physicalShow MoreRelatedGender Roles And Gender Norms Essay1610 Words   |  7 Pagescertain roles that are linked to their biological sex, teaching how a child how a man and woman should behave. When a child is born, parents would typically dress their child according to their sex. If it is a boy, he is dressed in blue, and if it is a girl, she is dressed in pink. In our society, these roles given to us are mainly based on gender norms and standards. It is known that masculine role s have traditionally been associated with physical strength and dominance, while feminine roles have beenRead MoreAnalysis Of Being A Man By Paul Theroux953 Words   |  4 PagesDo men and women have the same role in the society? From the past to the present, women and men seem never to be equal. We are hearing a lot about the differences of gender and it is often identified by the stereotypes. The stereotypes mostly show men are strong, brave, and skilled; yet women are delicate, sensitive, and talkative. As a result, the society gives some standards and limitations on what men can do or women can do. In the texts â€Å"Being a man† by Paul Theroux, the author uses his experiencesRead MoreGender Is Defined As A System Of Social, Symbolic, And Psychic Relations Essay1659 Words   |  7 PagesHaraway, the concept of gender is defined as â€Å"a system of social, symbolic, and psychic relations, in which men and women are differentially positioned.† Based on this de finition, it can be understood that gender is a category that can be used to dictate an individual’s status and role in a given community. When European explorers, missionaries, and settlers arrived in North America between the seventeenth and eighteenth centuries, their preconceived notions about the roles of men and women influencedRead MoreDifferences Between Sex And Gender871 Words   |  4 PagesWith sex and gender being such a predominate factor in determining our position in society, it is difficult to hinder ourselves from distinguishing certain characteristics and attributes to be masculine (male) or feminine(female). Is is paramount to distinguish the differences between sex and gender. Sex is determined by our hormones and anatomy while gender is the social meanings, behaviors, and expectations attached to a given sex by society (Logg, Lecture Notes, Fall 2015). Generally speakingRead MoreThe Study Of Body Image1572 Words   |  7 PagesThe study of body image i s a broad topic that touches many subjects including gender. However, the study of body image has been focused mainly on females. This is because the physical shape and image of male bodies have not changed over the history. From the ancient Greek until the modern era, the masculinity is the predominant stereotype for men. Masculine traits include courage, independence and assertiveness (Judith, 2001; Murray, 2000). In contrast to the male body, the female figures have beenRead MoreFilm, Paris, Burning, And The Subculture Of Black And Latina / Os1387 Words   |  6 Pagesphenomenon incorporated dissing or â€Å"throwing shade,† referred to as voguing, in New York City during the 1980s, and mainly consisted of poor, people of color. These performative shows attempted to challenge and imitate dominant, white heteronormativity by role playing socially powerful categories like business executives and students, that poor, gay people of color are often denied opportunistic access to. Intersections of class highlight the devastating and somber effects of the consumeristic and capitalRead MoreThe Ideas Of Sexuality And Gender1676 Words   |  7 PagesThis essay will discuss the ideas of sexuality and gender in Bram Stokers Dracula with comparative analysis of Robert Louis-Stevenson s Dr Jekyll and Mr Hyde and it s ideas of doubling. While drawing from questions raised in Christopher Crafts essay Kiss me with those red lips on the dual inverted nature of vampirism. It will answer these questions of do we have penetrators or orfices? What are the relations between blood and semen, blood and milk? While ultimately coming to a conclusion of whatRead MorePositive Body Image Group Essay1234 Words   |  5 Pages Body image disturbance, or BID, can have negative effects on individuals and can be found among many different ages of women. In fact, BID can even be found in girls as young as age seven. Many negative effects have been attributed to BID, such as increased anxiety, stress, and depression, which can cause issues both psychologically and physically (Devaraj Lewis, 2010). Therefore, there is a need to help women combat these negative effects of body image disturbance and help maintain a more positiveRead MoreGender Differences Are The Dominant Sex1304 Words   |  6 Pageshistory gender differences are have thought to start evolving early on in a child’s life. Through the process of socialization not only underneath the parent’s care, but through experiences with other children and adults children start to develop a sense of gender identity and how they should behave based on their scientifically determined sex. Gender is defined by how one performs a given role and the characteristics they display that determines whether they fulfill a male or female role in societyRead MoreGender Is An Act Of Social Deviance1187 Words   |  5 Pagesor not, doing gender is occurring everyday within our society. Every interaction we have with another individual is doing gender. Doing gender has become a part of our every day lives the same way without realizing it the same way we breathe air without really paying attention that we are breathing. The meaning behind this is that it is occurring unconsciously. Candace West and Don Zimmerman coined the term doing gender in an article they composed. West and Zimmerman argued that gender is something

Technology And Its Effect On Our Lives - 1199 Words

Technology is helping us to advance in the world. When we talk about technology, most people’s first thoughts would be about phones, laptops, the internet etc. This is because every single argument I found against technology is talking about how we waste so much time on devices and how it is ruining human interactions and real life communication. What they don’t know is that while it does do all of these things, there are some good things that technology has brought upon us. Some examples are that technology assists in transferring water to our houses and it is used in the refrigeration of food. These are things that people may take for granted. Our earthquake resistant and fireproof structures we see today are also a gift of developments in technology. If we were to compare how humans live now to decades ago, the main difference would be how technology is commercially used now. Cell phones have a huge part in this. A study conducted by the United Nations’ telecommunications agency discovered that more people have cell phones than people have ever had landlines. There are almost as many cell-phone subscriptions (6.8 billion) as there are people on this earth. This shows how technology is a major part of today’s society. Our lives are much easier now, and this leads people to misjudge us and to believe that we are a lazy generation. Technology has changed our lives for the better. If it wasn’t for the technology we wouldn’t have cars, planes, microwaves, phones, laptops,Show MoreRelatedEffects Of Technology On Our Lives1065 Words   |  5 PagesWe live in an age where technology is practically unavoidable if you live in a developed area. We don’t realize how much we really rely on technology in almost every facet of our lives. It’s a known fact that it is almost inevitable it will keep advancing, which is imperative to our development; but what about its social effects? There is no doubt in anybody’s mind that technology has definitely helped keep people in better contact than ever before, but the in-person interaction has actually hadRead MoreTechnology And Its Effect On Our Lives864 Words   |  4 Pages Technology We live in a society that is completely obsessed with the invention of technology, which has both a negative or positive effect on our lives. Technology has taken over the twenty first century, showing us how powerful it actually can be. Coming in contact with the invention of technology every day, it is hard not to excel in how to operate it. Once we have accomplished how to properly perform the duties on certain technology, we may become more addicted to it although most of usRead MoreTechnology And Its Effects On Our Lives1402 Words   |  6 PagesEveryday technology is manipulated and used by many people around the world. Technology describes the usage of technical means to interact with life, society, and environment, through an electronical device that is applied by science. Many people are slowly becoming attached to technology and relying on more of these resources because it makes their life easier. However, technology is slowly hurting a ton of people by being smartphone dependent, reducing our communication skills and disabling peopleRead MoreTechnology And Its Effects On Our Lives Essay1792 Words   |  8 PagesEveryday technology is manipulated and used by many people around the world. Technology describes the usage of technical means to interact with life, society, and environment, through an electronic device that is applied by science. Many people are slowly becoming attached to technology and relying on more of these resources because it makes their life easier. However, technology is slowly hurting a ton of people by being smartphone dependent, reducing our communication skills and disabling peopleRead MoreTechnology And Its Effects On Our Lives1499 Words   |  6 PagesNeuroimaging technology Madeline Johnson 242015 ECH 2025 001 As time has advanced so has technology; the world has watches that along with telling what time it is the watch also tells us who is calling us and how we slept at night. Along with so many other amazing inventions for our daily life there have been miraculous milestones with our neuroimaging inventions; scans range from being able to tell us where our brain is functioning during a task to allowing us to catch diseases such as cancerRead MoreEffects Of Technology On Our Lives1679 Words   |  7 Pagespeople use technology eleven hours of the average waking hours of sixteen to eighteen. That is sixty one to sixty eight percent of waking time on technology. Overuse of any thing is unhealthy, especially overuse with so many adverse effects. Technology has three main categories of unhealthy effects. Physical, Mental/Emotional, and Social/Environmental. Because of its wide range of unhealthy effects on several aspects of life its use should be limited. Technology has unhealthy effects on many aspectsRead MoreTechnology And Its Effect On Our Lives1756 Words   |  8 PagesI. INTRODUCTION In this day and age, advanced innovation changes so quickly and incorporates into our general public at such a quickened rate, it is difficult to stay aware of it, not to mention consider the impacts it has on our lives. In spite of the fact that Facebook, YouTube, and Twitter did not exist a simple decade prior, they are presently pervasive types of media and correspondence in our way of life. Today s era of young people, conceived in the 1990s, apropos named the iGenerationRead MoreThe Effects Of Technology On Our Social Lives1166 Words   |  5 PagesOur generation is one defined by technology. Every day advances in cellphones, computers, cameras, medical technology, and much more are being made. Because of technology, the way we live our lives, and the way the world functions is vastly different than it used to be. One might argue that all of this technology is making our lives easier, and therefore, better. However, people do not realize all that we are losing, as we gain techn ological knowledge. In the eighties having a cellphone was a luxuryRead MoreEffects Of Technology And Media On Our Lives958 Words   |  4 PagesEffects of Technology and Media in our lives With the advancement in media and technology, almost anything is possible nowadays. Looking back a couple years ago, people did no have cellphones, computers or televisions to occupy and make their lives easier. With the development of these products and more, people are able to communicate and do work much faster and more efficiently. Society has come a long way with technology and media and to say that there are no negatives to them would be falseRead MoreThe Effects Of Media And Technology On Our Lives1828 Words   |  8 Pagesyou can to survive. Notice, I stressed the word â€Å"seem†, because I want us to explore the current generation of growing African American males and the effect of media and technology in their lives. Studies show that media images have a large impact on perceptions when the viewers have less real world experience with the topic. In an age where technology brings together different ideals, cultures and belief systems through the Internet and soc ial media, one can assume that accurate stories are being

Business and Corporations Law Forrest v ASIC

Question: Discuss about the Business and Corporations Law Forrest v ASIC. Answer: Introduction The directors of any corporation are bestowed with the responsibility of governing the company, on behalf of its shareholders. This responsibility or duty is imposed upon the directors in Australia through Corporation Act 2001(Cth). Section 198A (1) of this act puts forward that requirement of the business to be managed as per the directions provided by the directors of such company. This gives rise to the obligations on all the directors, in both general, as well as, lawful manner. This act provides a range of duties for all the directors of the company (Australian Institute of Company Directors, 2017). For instance, the directors have the duty of protecting the company from any such dealings or transactions, which can lead to insolvency. The case of Forrest v ASIC (Australian Securities and Investment Commission) [2012] HCA 39 is amongst the leading cases, regarding the breach of directors duties which have been covered through the governing legislation, and the judgment of which was given by the High Court of Australia. In this case, the director of the company was alleged to have breached the various section of Corporations Act, which included the duty of care and diligence (Australasian Legal Information Institute, 2017a). This report covers the details of this case. Forrest v ASIC (2012) In this case, Fortescue Metals Group Ltd, Fortescue in short, wanted to develop a port, a railways and a mine, so as to enable the exportation of the output of the mine, which would be obtained in the future (Latimer, 2012). For this, the company entered into three different Framework Agreements, and each of these three agreements was with some Chinese entity. For these purposes announcements were made at different times, to the ASX, i.e., the Australian Stock Exchange, which were coupled by media releases issuing. These announcements claimed that binding contracts were drawn with all three Chinese entities (Levin, 2012). The ASIC, in March 2006, initiated proceedings against Fortescue, along with Andrew Forrest, Forrest in short, who was a substantial shareholder of the company Fortescue, its chairman and CEO, in the Federal Court of Australia. The ASIC contested the legitimacy of truth behind the announcement of the company, made to the media, in addition to the broader market pertaining to a chain of Framework Agreements, among three of the state-owned Chinese corporations and the company (High Court of Australia, 2012). This Framework Agreement was related to the financing and building services which had to be provided regarding the Pilbara Iron Ore and Infrastructure Project of the company (Hill Thomas, 2015). The Framework Agreements were described in the announcements as amounting to a binding contract. Though, the agreements terms did not have the wholesome certainty and hence, it was doubtful to be enforceable in a lawful manner. The claims of the ASIC were dismissed by Justice Gilmour at the trial (High Court of Australia, 2011). But when an appeal was made to the Federal Courts Full Court, the claims of ASIC were held to be successful for obtaining the order relating to the: Misleading or deceptive conduct of Fortescue, which contravened Corporation Acts section 1041H; The breach of continuous disclosure requirements by Fortescue which were as per section 674 of the Corporations Act; and The failure on part of Forrest for exercising his powers, along with the discharge of his obligations contained in section 180(1) of the act, regarding reasonable care, and diligence, resulting in the breach of this section (Naik, 2015). Both Forrest and Fortescue made an appeal against this decision given by the Full Court of Federal Court. They also sought out for the reinstatement of the order which were made at the first instance by Justice Gilmour. The four members of the High Court, on October 2nd 2012, dismissed the case made by ASIC and stated that the statements made in this case, were neither misleading nor deceptive (Briffa Jaque, 2012). Duties Breached Section 180 of the Corporations Act, 2001, enforces a civil obligation on the directors, along with the other officers of any company, pertaining to acting with care and diligence. Section 180(1) provides that the quoted individuals have to use their authority, and also have to fulfill their obligations with a level of diligence and care, which a prudent individual would exercise if he/she was in the position of the quoted individuals under similar circumstances and was occupant of the office of the quoted individuals in the company. A civil penalty for the breach of this section is provided in section 1317E (Australasian Legal Information Institute, 2017b). However, section 180(2) provides the defense to the directors, which is also known as the business judgment rule. The requirements contained in subsection (1) are deemed as having been met, along with the equivalent duties contained in the common law and in equity, when the quoted individuals make a business judgment. This business judgment is based on the judgment made for proper purpose, and with good faith; and the quoted individuals do not have any kind of significant personal interest in the issue revolving round the undertaken judgment; has informed themselves regarding the issue of judgment, to such extent which is considered as appropriate one; and has an unhindered conviction that the undertaken decision is in the paramount interest of the company. For the rationality of this belief, the position of a reasonable individual in similar circumstances is taken as the benchmark (Swaab, 2017). The allegation of the ASIC was that Forrest had contravened the subsection (1) of this act, on the basis of the contravention of section 1041H or section 674 of this act (Humphrey Corones, 2014). Decision Holding the announcements as based on the opinions, which was held in a reasonable manner, the case of ASIC was dismissed by the trial judge. When an appeal was made by the ASIC to the Full Federal Court, the same was upheld. It was held by the full bench of Federal Court that the announcements made by Fortescue did indeed amount to deceptive and misleading conduct and that the company had failing in fulfilling the continuous disclosure requirements, as they did correct the deceptive and misleading conduct, upon the release of the announcements (Lo, 2016). It was also established by the full bench that Forrest had contravened the duties imposed on him as a director and also breached the act, through the involvement in both the drafting, and the release of the announcements (Australasian Legal Information Institute, 2012). When this decision was made, Fortescue and Forrest jointly applied to the High Court of Australia, an appeal, which asked for reinstating the decision taken by the trial judge. It was held by the High Court of Australia that the announcements were the representation of the Chinese companies and Fortescue and that these had entered into the agreement, with the intention of each of the parties, to make the same as binding. This representation was held by the High Court as being none of the following, i.e., fraud, deceptive or misleading (Yip, Tan Lim, 2013). The issues which were present in the appeal were narrowed by the summary dismissal of the contentions of ASIC by the High Court of Australia, as per which the Board of Fortescue and Forrest had acted in a manner which can be deemed as dishonest, regarding the making of the above stated announcements. The inquiry of the High Court was focused upon whether or not, the use of term binding agreement by Fortescue in the announcements was actually deceptive or misleading, or whether or not, the same was likely to deceive or mislead. With reference to the intended audience, a close scrutiny of the implication of this expression was conducted by the High Court of Australia. Wide sections of the business or commercial community, along with the investors, were defined as the intended audience by the High Court (Jade, 2012). In spite of the literal meaning of the term binding agreement, it was held by the High Court that the expression did not essentially convey the notion that the agreement would be enforceable in a legal manner. It was stated by the judges that an individual in specific situation, should not be required to evaluate the legitimacy of a contract, in short its valid formation. Along with this, it was also not necessary to assess the practicability of the contract to compel performance as per the enforcement measures applicable on the main jurisdiction, before a statement is made to the community regarding a contract being as a binding one (Naik, 2015). The High Court also held that there was an absence of the evidential base for making the assumption that an individual who read these announcements would form an opinion or understanding regarding the parties entering into agreements, which would be enforceable by the courts of Australia as per the law of the nation, in case of a dispute arising in the future, amongst them. The court also held that Fortescue was not required to release the entire text of the Framework Agreements, so as to be in conformity with the obligations relating to continuous disclosure (Briffa Jaque, 2012). The approach of the High Court in this case was consistent with the claims being dependent on the facts, relating to the deceptive or misleading conduct. The court analyzed the accurate summarization of the Framework Agreements content and the announcements brought forward the point as being constituted as a binding contract. Reliance was also made on the preliminary issue regarding the reasonable belief, as stated earlier. Rejecting the submission of ASIC, the High Court held that the agreements were governed by the Australian laws and the contract included the foreign state owned entities, which were executed in China, and they did not have a clause of choice of forum (Naik, 2015). A contention was also made by the ASIC regarding the attempt of the director, i.e., Forrest to modify the conditions stated in the Framework Agreements, pointing in the direction that the drawn agreements did not have the intention of being binding. This argument was rejected by the judges and they stated that the contractual negotiations taking place after the same has been drawn could not be amounted as repudiation of the previous agreements. Further, the same was deemed as legitimate commercial conduct for continuation of making an attempt for striking a better bargain (Briffa Jaque, 2012). As the statements were held to be neither of the three, i.e., fraud, deceptive or misleading, the court held that there was no failure on part of Fortescue and Forrest regarding the compliance of obligations covered under this act. As a result of this, the declarations and the decision of the Federal Court were set aside by the High Court. Further, the High Court reinstated the decision of the trial judge declaring that there was no contravention of the Corporations Act 2001, on part of Fortescue and Forrest (Plessis, Hargovan Bagaric, 2010). In short, the appeal of Fortescue and Forrest was upheld that their conduct was not held as deceptive or misleading, which could contravene section 1041 of this act. And the claims made regarding the breach of section 674, pertaining to continuous disclosure, along with section 180 (1) of this act pertaining to duties of directors, were contingent upon the breach of section 1041 of this act. And so, the claims for both these sections were dismissed, due to the dismissal of claims relating to the deceptive or misleading conduct (Naik, 2015). Conclusion The study of the case of Forrest v ASIC presents an important lesson, which is in conformity to the established principles under the corporate law, specifically relating to the statements which are made in the ASX announcements, and these have to be both correct, as well as, verifiable. In the given case, the ASIC made claims against the company and its director, for undertaking misleading or deceptive conduct, which resulted in the failure of compliance with the continuous disclosure requirements and contravened the duty of care, as well as, diligence on part of the director. The trial judge discarded these claims, upon which an application was made by the ASIC to the Federal Court, which overturned the decision of the trial judge. As a result of this, both the company and its director, made an appeal to the High Court of Australia, which reinstated the decision of the trial judge after rejecting the decision of the Federal Court. References Australasian Legal Information Institute. (2012). Forrest v Australian Securities and Investments Commission Anor; Fortescue Metals Group Ltd v Australian Securities and Investment Commission Anor ([2012] HCA 39) Case Summary [2012] HCASum 39 (2 October 2012). Retrieved from: https://www3.austlii.edu.au/au/other/HCASum/2012/39.html Australasian Legal Information Institute. (2017a). Forrest v Australian Securities and Investments Commission [2012] HCA 39 (2 October 2012). Retrieved from: https://www.austlii.edu.au/au/cases/cth/HCA/2012/39.html Australasian Legal Information Institute. (2017b). Corporations Act 2001 - Sect 180. Retrieved from: https://www.austlii.edu.au/au/legis/cth/consol_act/ca2001172/s180.html Australian Institute of Company Directors. (2017). What are the duties of directors?. Retrieved from: https://www.companydirectors.com.au/membership/the-informed-director/what-are-the-general-duties-of-directors Briffa, P., Jaque, A. (2012). Twiggy Off the Hook- Forrest v Australian Securities and Investments Commission [2012] HCA 39. Retrieved from: https://www.swaab.com.au/Publications/Publications/Twiggy-off-the-hook-Forrest-v-ASIC High Court of Australia. (2011). Forrest V. Australian Securities And Investments Commission And Anor (P44/2011) Fortescue Metals Group Ltd V. Australian Securities And Investments Commission And Anor (P45/2011). Retrieved from: https://www.hcourt.gov.au/assets/cases/p44-2011/P44-2011.pdf High Court of Australia. (2012). John Andrew Henry Forrest V Australian Securities And Investments Commission Anor Fortescue Metals Group Ltd V Australian Securities And Investments Commission Anor [2012] HCA 39. Retrieved from: https://www.hcourt.gov.au/assets/publications/judgment-summaries/2012/hca39-2012-10-02.pdf Hill, J.G., Thomas, R.S. (2015). Research Handbook on Shareholder Power. Northampton, MA: Edward Elgar. Humphrey, J., Corones, S., (2014). Forrest v ASIC : a perfect storm. Australian Law Journal, 88(1), pp. 26-37. Jade. (2012). Forrest v Australian Securities and Investments Commission; Fortescue Metals Group Ltd v Australian Securities and Investments Commission [2012] HCA 39; 247 CLR 486; 86 ALJR 1183; 291 ALR 399; 91 ACSR 128. Retrieved from: https://jade.io/article/281587 Latimer, P. (2012). Australian Business Law 2012 (31st ed.). Sydney, NSW: CCH Australia Limited. Levin, D. (2012). Forrest v ASIC; Fortescue Group Metals Ltd v ASIC [2012] HCA 39. Retrieved from: https://mtecc.com.au/forrest-v-asic-fortescue-group-metals-ltd-v-asic-2012-hca-39/ Lo, S.H.C. (2016). In Search of Corporate Accountability: Liabilities of Corporate Participants. Newcastle upon Tyne: Cambridge Scholars Publishing. Naik, L. (2015). A case note on the Forrest v ASIC decision and the High Court's view on when the term 'binding contract' may be misleading or deceptive. Retrieved from: https://cornwalls.com.au/sharing-knowledge/legal-updates/high-court-rules-in-favour-of-fortescue-metals-group-ltd-and-andrew-forrest.aspx Plessis, J.J.D., Hargovan, A., Bagaric, M. (2010). Principles of Contemporary Corporate Governance (2nd ed.). Cambridge: Cambridge University Press. Swaab. (2017). A Practical Guide To Directors Duties. Retrieved from: https://www.swaab.com.au/expertise/corporate/directors-duties/ Yip, A., Tan, J., Lim, H.Y. (2013). Forrest v Australian Securities and Investments Commission [2012] HCA 39 (Australia, High Court, 2 October 2012). Retrieved from: https://www.lexology.com/library/detail.aspx?g=34dadd8a-2201-4331-80a8-513a56c2df9c

The Culture Code free essay sample

Globalization has changed the rules of marketing strategies and effectiveness of a marketing campaign based on the culture of the region. Exploration of rapidly evolving world of modern technology and realization of its best use for todays society depends on large extent on organizations technical specialty, knowledge, core competencies and strategic marketing and planning. While going through The Culture Code, I realized that Rapaille has an interesting view point on the way different cultures view themselves and others. He believes that there are strong odes that are imprinted early in life, and these cultural codes impact on the way we respond to events, what we buy and what we do. Some of his conclusions are amusing and thought-provoking for example he describes how French love their cheese and how Americans kill their cheese. The culture code for cheese in America is Dead. The cheese is pasteurized, it is stored in a refrigerator, it is wrapped up in plastic and it tastes bland. We will write a custom essay sample on The Culture Code or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page On the other hand, the code for cheese in France is Alive. Cheese there is kept at room temperature, has a strong aroma and a strong taste. French people buy cheese based on their smell and age. Such observations have implications for marketing, presentation and predictability of success and the sale of ideas in different cultures. Rapaille shows the techniques he has used to improve profitability and practices for Jeep, Nestle and other fortune 100 companies. His book put light on the way every human being acts and lives around the world. He has well supported his arguments about culture with his keen observation and experience by telling all these stories about French, Germans and Japanese people. Understanding American culture to plan your marketing strategy will really help any organization in long run with better results. Method for Determining the Codes His approach to obtaining cultural data: Principle 1: You cant believe what people say. Principle 2: Emotion is the energy required to learn something. Principle 3: The structure, not the content, is the message. Principle 4: There is a window in time for imprinting, and the meaning of the imprint varies from one culture to another. Principle 5: To access the meaning of an imprint within a particular culture, you must earn the code for that imprint. He describes the sessions that he uses to get his authentic data, culminating in a session where subjects lie on the floor, surrounded by pillows, talking about first memories of an event, an emotion or a concept The US as Adolescent I became more involved in this book when he started to talk about Europe being a mature culture (slow to react, considered, wise, experienced), while the US is adolescent (is volatile, acts without thinking, does not take advice from elders). A theme that pervades the book is the confusion that people from other countries feel bout the US. If they are so stupid, why are they so successful? A hint for an answer comes in the following conclusion: The American Culture Code for America is DREAM. The US code for love is False expectation, for seduction it is Manipulation, for sex it is Violence, for beauty we have Mans salvation and for fat it is Checking out. His reasoning for these conclusions (including quotes from his pillow sessions) is actually quite sound.. The Authors Confused Cultural Identity The author is French, and it was unsettling in the early parts of the book when he ept referring to we when talking about Americans. What seemed to be going on was a repudiation of his roots. It was probably unsettling because I have been living out of my own country for 14 years, and we as a term of cultural affinity becomes more nebulous as the years go on. Once he explains why he went to America to live, and what it has meant since, all became clear. Conclusion This book is well worth a read. You get an interesting take on all sorts of projects that the author has worked on, including views on alcohol, the popularity of the PT Cruiser, Japanese whaling, the Bush campaign, money and the worlds current disdain for the war in Iraq. Cultural understanding is in short supply right now. This book goes some way in helping to bridge the gap. This book is bold and will probably have you shaking your head both in agreement and in opposition. Of course Rapaille is speaking in generalizations of a large population, and individual mileage may vary, so please keep that in mind. In any case, it is a new lens to view the world. The book should be dedicated to the reptile in all of us.